How to Build a Social Media Calendar for Your Business

 

Social media can be a great way to connect with people around the world. You can share your opinions, dreams, ideas and hobbies with a living breathing audience. But social media can also be time consuming. In order for you to achieve growth on your online profiles, you need to have a solid business strategy in place.

 Why You Need a Social Media Calendar

Social media is a crucial part of any modern business marketing strategy. You might not be ready to hire someone to manage your social media accounts and create content for you, but that doesn't mean you can't have an effective and organized social media presence. If you're just getting started with social media, or if you've been posting without much thought to what you're posting, when, and why, it's time to take your social media game up a notch.

 Creating a social media calendar is the first step towards a more professional-looking and effective social media presence. Here's how to do it:

 1. Plan ahead. How often are you going to post? What days are best for posting? When are your followers most active on each platform? Are there certain times of day that are better than others? What topics do you want to cover in your posts, and how can you make sure those topics will be covered over the long term?

 2. Map out your content calendar by month. Look at each month as a whole and determine what your overall goal for the month is going to be—for example, if you're hoping to get more sales from your followers this month, how you can use your posts on social media as part of that effort